As the digital landscape evolves, marketers and business owners must stay up-to-date on the latest SEO trends in 2023 in order to maintain and grow their online presence. This year brings new challenges and opportunities alike, giving SEO marketers an edge in driving traffic to their websites and reaching their target audiences.

At Signa Marketing, we know all the ins and outs of Search Engine Optimization. In this article, we are happy to provide insights on how businesses can improve their organic search results in 2023. Let’s get started!

Top 6 SEO Trends to Keep in Mind in 2023

The Search Engine Optimization world undergoes continuous changes, meaning that identifying SEO trends 2023 and adapting to them is crucial to improving one’s search performance. Below, we have summarized the top SEO trends to watch out for in 2023:

Google Ads Give Way to Organic Search

Rise of Organic Traffic

According to revenue reports from Google Ads, paid search popularity is clearly on a decline. As such, in October 2022, Google Ads revenue increased by only 4.25%, as compared to previous values of 13.5% and 22%.

This signals that companies are reducing their spending on paid advertising in response to the economic downturn. This 2023 SEO trend also depicts the human preference for organic search results over paid ads, as a high organic ranking demonstrates the website’s trustworthiness and reliability.

What does this trend mean for your digital marketing strategy? Focus your efforts on long-term Search Engine Optimization strategy rather than quick sponsored ads.

New “E” in E.E.A.T.

Experience, Expertise, Authority, Trust
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In December 2022, Google’s well-known E.A.T. acronym (Expertise, Authority, Trust), has received an additional E: Experience. This means that Google will now take into

account the experience of the author when evaluating the online content, in addition to the website’s expertise, authority, and trust.

In other words, Google will take a look at whether the content is produced with some degree of real-life experience. Has the author actually used a product? Has he or she visited a place or talked to a person mentioned in the article?

AI Content

AI Content

While most of the 2022 SEO updates focused on combating auto-generated content, the use of AI content continues to rise in 2023. While using Artificial Intelligence was once considered a big “no-no”, today’s market is flooded with marketing applications that integrate SEO and AI.

Indeed, there are a few ways to safely utilize AI content-writing software for the benefit of Search Engine Optimization. For example, you could generate content briefs, outlines, and ideas, to give your writers a roadmap on how to create helpful content on their own.

Featured Snippets

Featured Snippet

While featured snippets and zero-click results are nothing new, they continue to rule SERPs in 2023. Most of the time, these are the same things - highlighted search results that appear at the very top of the Search Engine Results Page.

On one hand, these featured snippets steal traffic from other search results, since readers get all the necessary information on the spot. On the other hand, however, Google users tend to click on featured snippets more often. Whatever the take, the trend is still obvious: featured snippets do take a lion’s share of clicks.

To get the most out of this 2023 SEO trend, content writers should provide precise answers to popular frequently asked questions, optimize for long-tail keywords, and use schema markup to make the content easily interpretable by Google.

Helpful Content

Google is always looking to connect readers to useful information, and its helpful content update rolled out in August 2022 will definitely impact how we create content in 2023. As such, Google’s new emphasis on “helpful” means that users should feel “satisfied” upon reading the content they click on in top Google searches in 2023.

But how can one measure an abstract concept of user satisfaction? In a nutshell, Google finds content to be “helpful” if it is:

  • Appropriate for the target audience;
  • Created for humans and not search engines;
  • Created by experienced and authoritative writers;
  • Relevant to the primary subject area of the website;
  • Displays a depth of knowledge about the topic.

However, creating helpful and satisfying content is easier said than done: it requires thorough research, careful planning, and flawless execution. That’s why we recommend outsourcing your 2023 SEO strategy to a dedicated Search Engine Optimization professional.

Entities in Place of Keywords

SEO Keywords

It appears that Google’s preferences have turned toward pages optimized for entities rather than keywords. This means that entity-based optimization strategies are becoming more effective than traditional keyword SEO.

His Majesty Google itself defines an SEO entity as something that is “singular, unique, well-defined, and distinguishable.” Unlike keywords, which spell out literal words in a specific language, an entity carries a broader meaning and is independent of the language.

Google algorithm analyzes a piece of content, identifies the most meaningful terms or entities, and determines what the text is about.

The information obtained this way is then connected to all the other data Google already holds on a particular entity. Once enough information is available, Google can connect all the dots and create a “knowledge panel” on a particular entity or topic.

Take Your SEO Strategy to the Next Level with Signa Marketing

Without a doubt, top SEO trends in 2023 have a similar theme behind them: giving way to trustworthy, authoritative content that delivers helpful information to the readers. Unlike paid advertising, Search Engine Optimization should be a long-term effort focused on quality over quantity, - and it should be done by SEO professionals with real, hands-on experience.

At Signa Marketing, we keep our finger on the pulse of Google algorithm updates and future SEO trends, adjusting our strategies accordingly. Curious to know how our SEO experts can help your business? Schedule a free SEO strategy meeting today.

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